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Beat Match

Beat Match
Logo design for a campain to Jägermeister within the Friendly Creative & Strategy Agency
2011 mai

If Djing would be a course in the elementary school then beat matching would be the best friends of the little students. Without matching the beats the mix of a dj would be a disaster to hear. The name refers to this and the battle against the Djs.

The basic thoughts of the logo are the match watching the collision and the fight. As you see a reinterpreted B and M strains against each other in a minimalist way and this is how we got synergy.
The manifestation of the Beat Match was deduced by the leading trends of these days where the angular elements are teeming. The transplantation of the game of the tiny elements as impulses and feelings (from the most ancient forms) was our main concept.

This trend following concept could be very easy to transplant into the representation of the sound waves which are constantly chancing to replicate the sounds visually.
This style is very easy to accept by the youngsters. We think that this visual is very eye-catching way of symbolize the sound waves.
This crystal like motive is the main inspiration of the logo. The whole thing building up in 3D and the name is written in a very unique way as well.
Beat Match
Published:

Beat Match

Logo design for a ca,pain to Jägermeister

Published:

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